We are facing a situation where in 2050 there will be projected nine billion people consuming limited resources of our planet. The additional demand for materials, energy and other ecosystem services will most likely outpace efficiency gains in the supply chain and overwhelm natural systems. Business, as product and service provider, will face significant consequences when not addressing above situation like rising costs due to increasing competition of scarce raw materials and energy sources, uncertainty as a result of global climate change impacts, and increasing regulation.

Business should not only transform from ‘business-as-usual’ to more sustainable approach, but also think of and involve its supply-chain and consumers from product designing, distributing, marketing until disposing, taking a lead in collaboratively encouraging them to be more responsible in their consumptions.