Workshop “Consumindful: Preliminary Findings on Consumer Behaviours towards Food”

Food loss and waste pose a substantial challenge to Indonesia’s national food security and contribute significantly to the nation’s greenhouse gas emissions. The Ministry of Environment and Forestry (MoEF) of the Republic of Indonesia reported that an alarming 44% of waste generated in Indonesia in 2018 was food waste. To address this pressing concern, it is crucial to focus on consumer behaviors related to food consumption, as numerous studies have highlighted significant food waste at the household level.

The Consumindful initiative was conceived with the motto “Eat Wiser, No Leftover” to tackle food waste at its root cause – consumer behavior. By encouraging consumers to be mindful of their food choices and consumption practices, the initiative aims to contribute to achieving SDG 12: Responsible Consumption and Production.

During the workshop, IBCSD presented the current state of the Consumindful initiative and shared their preliminary findings. These findings shed light on consumer behaviors and attitudes towards food consumption, providing valuable insights into the factors influencing food waste at the household level. Understanding these behaviors is essential in formulating targeted strategies to reduce food waste and promote responsible consumption.

Through collaborative discussions and data sharing, the workshop aims to identify the key drivers behind food waste at the household level in Indonesia. By analyzing these drivers, policymakers and stakeholders can gain a deeper understanding of the challenges faced by consumers in preventing food waste. This knowledge can pave the way for the development of effective interventions and solutions that address these specific issues.

The workshop intends to offer strategic inputs to the Government of Indonesia based on the preliminary findings and discussions. These insights will support policymakers in crafting evidence-based strategies to improve consumer behaviors towards food consumption. By collaborating with key stakeholders, the government can develop comprehensive and targeted initiatives that encourage responsible food choices, minimize waste, and contribute to Indonesia’s climate targets and SDG 12.

The workshop showcased the progress of the Consumindful initiative and presented valuable preliminary insights into consumer behaviors surrounding food consumption. With a focus on reducing food waste at the household level, the workshop’s findings will provide strategic inputs for the Government of Indonesia to enhance consumer behaviors and contribute to Indonesia’s climate targets and SDG 12.

Additionally, the workshop’s outcomes will significantly benefit the Strategic Sector Cooperation on Food Loss and Waste Indonesia-Denmark development, promoting knowledge exchange and cooperation between the two nations in their shared journey towards a more sustainable future.

Plastic IQ Webinar: Empowering Companies to Improve their Plastic Packaging Footprint

During the webinar, Delterra, a nonprofit organization dedicated to transforming human systems for the betterment of people and the planet, introduced their innovative digital platform, Plastic IQ. This platform is specifically designed to assist Consumer Packaged Goods and retail companies in Indonesia by providing valuable insights and tools for enhancing their plastic packaging strategies. Attendees were given a firsthand look at the suite of tools available on the Plastic IQ platform, which cater to companies’ varying sustainability needs and maturity levels.

The event successfully engaged both large corporations and small to medium-sized enterprises (SMEs) in the consumer and retail sectors. Through lively discussions and a live demonstration of the Plastic IQ Pro-tool, participants gained a deeper understanding of how the platform could help them develop baselines, set aspirations, and create comprehensive strategies for reaching their plastic packaging sustainability targets. Furthermore, attendees were offered the opportunity to pilot the Plastic IQ tools, enabling them to experience the platform’s practical guidance firsthand.

Overall, the Plastic IQ Webinar served as a catalyst for change, empowering corporations to take meaningful action in reducing plastic waste and improving their plastic packaging practices. By harnessing the power of innovative digital solutions like Plastic IQ, businesses can make significant strides towards a more sustainable and responsible future.


Welcoming New Members of IBCSD

  • Bentoel Group

Bentoel Group is an Indonesian tobacco company, which now is part of the British American Tobacco (BAT) Group as a leading global tobacco company with a presence in over 180 countries worldwide. Bentoel Group has shown a good commitment to sustainability as they have installed 1 MW solar panel as the source of renewable energy and plan to reach 100% renewable electricity and reduce the Scope 1 & 2 emission. It also extends the scope of water conservation from reduce, reuse and recycle the water used at its operation, to the catchment where the company operates. Bentoel Group also achieves ZWTL (zero waste to landfill) starting in 2021.


  • PT Telkom Indonesia (Persero), Tbk

PT Telkom Indonesia (Persero), Tbk is a state-owned information and communications company as well as a telecommunications service and network provider in Indonesia. PT Telkom Indonesia (Persero), Tbk has shown a good commitment as they recognize their role and responsibility to the communities in which they strive to expand digital infrastructure to all regions of Indonesia including the 3T regions (Frontier, Remote, Disadvantaged), while managing social and environmental aspects. They implement community empowerment programs and reduce energy consumption, waste, and water use while enforcing ethical business operations and anti-corruption measures. PT Telkom Indonesia reports its performance achievements annually through a Sustainability Report that covers economic, social, environmental, and governance aspects.


  • PT Olahkarsa Inovasi Indonesia

PT Olahkarsa Inovasi Indonesia is a CSR management consulting company, providing end-to-end-solution for CSR management by optimizing the use of technology. PT Olahkarsa Inovasi Indonesia has shown a very good commitment through creating CSR innovation for a sustainable business ecosystem since 2019 and aiming to utilize CSR as a part of the company’s long-term business strategy that should be integrated and mutually sustainable with the core business and core competency of a company.



TORAJAMELO is an ethical-slow fashion lifestyle brand who work together with weaving communities on design and development of weaving to preserve the authenticity of the art while also making it relevant to the market. Torajamelo has shown a good commitment as they recognize their role and responsibility to the communities in which they operate based on SDGs 1, 5, 12, and 13, addressing rural women’s poverty in remote areas while also giving attention to responsible consumption and climate action. Torajamelo focuses on reviving rural economies with weaving as an entry point, and making it as an alternative income opportunity for the women in the communities. Working on 3Cs pillars – Commerce, Community Collaboration, and Consultancy, they are currently engaging around 1100+ weavers in Toraja & Mamasa in Sulawesi island, Soe, Maubesi, & Oesena in West Timor, & Manggarai in Flores.


  • PT Karya Kreasi Teknologi (Krealogi)

PT Karya Kreasi Teknologi (Krealogi) is a tech-based solution company, providing digital platforms for MSMEs operating in Indonesia. PT Karya Kreasi Teknologi has shown a very good commitment through the provision of partnerships and capacity building for local micro, small and medium enterprises (MSMEs). Krealogi’s sustainability commitment is based on the SDGs goals of Gender Equality, Decent Work and Economic Growth, and Reduced Inequality. Krealogi provides opportunities for women in MSMEs to get adequate facilities to grow their business. Krealogi also creates decent jobs to improve the community’s economy, be able to overcome poverty, and develop industries and innovations based on the craft industry, fashion, and manufacturing MSMEs.

IBCSD Through Kadin NZH Partners with adidas to Empower the Brand’s Suppliers in Indonesia Committing to SBTi

Octavianus Bramantyo, representing Kadin NZH, expressed his gratitude for adidas’ collaboration and commitment to encouraging its suppliers to commit to SBTi. He acknowledged that the partnership between Kadin NZH and adidas is an important step towards achieving net-zero emissions.

adidas believes that creating a community for sustainability requires strong collaboration among stakeholders and Kadin NZH can serve as a platform for this collaboration, allowing stakeholders to share knowledge and work together towards a sustainable future. In addition, Kadin NZH program can provide Indonesian businesses with the necessary tools and resources to commit to SBTi and contribute to global efforts to achieve net-zero emissions. The program’s exclusive partnership with SBTi, WRI, CDP, and WWF can provide additional assistance to companies starting their net-zero journey.

 adidas emphasizes that committing to net-zero is not just a way for companies to showcase their sustainability efforts, but it also provides significant benefits for businesses. Investors are increasingly looking for companies that are committed to net-zero, which can offer a competitive advantage in the long run.

adidas’ partnership with Kadin NZH and IBCSD is a significant step towards achieving the company’s net-zero emissions goals. Through this collaboration, Adidas is empowering its suppliers in Indonesia to take action towards sustainability and contribute to global efforts in achieving net-zero emissions. The involvement of IBCSD in this collaboration highlights the importance of engaging businesses in sustainable practices and policies in Indonesia.

Ramadan Iftar Business Forum: Raising Awareness and Capacity of Regional Industries Towards Carbon Neutral 2050 Through Net Zero Hub

“Companies must start to be prepared in setting net-zero targets together. Through this event, members of KADIN Central Java and companies in Central Java can get to know the NZH platform and can become a forum for exchanging information about net-zero,” said Chairman of KADIN Central Java, Harry Nuryanto, in his remarks at this event.

Head of KADIN Net Zero Hub, Muhammad Yusrizki, said, “Today, we are already at 1.1°C from the maximum temperature increase limit of 1.5°C, so we need to immediately work towards net-zero using Science Based Targets (SBT). Investment institutions and banks have also started to encourage investment in companies that are transitioning to net-zero, so companies in Indonesia need to go there too. KADIN NZH is ready to help with this transition.”  

“We need to spread the message to the industry to encourage more companies to make the transition to net-zero, because the positive effects on the planet will be felt when more industries do so,” said WRI’s Net-zero Specialist, Tatwadhika R. Siddharta. “Transitioning to net-zero can make companies resilient to potential risks to the business in the future,” he continued.

CDP’s SBT Engagement Manager, Dedy Mahardika said, “Based on previous studies, it is known that net-zero transition efforts made by companies can increase company profits in the long run.” This shows that net-zero efforts are also economically beneficial.

“We would like to invite companies in the region to come together through KADIN NZH,” said IBCSD Program Development Manager, Aloysius Wiratmo. He continued, “KADIN NZH serves as a forum to assist companies in Indonesia to achieve net-zero targets by providing a number of programs to increase industry awareness and capacity.”

The event was also attended by members of KADIN Central Java and a number of companies in Central Java. With this event, it is hoped that there will be more companies in the region that are committed and synergize together in realizing net-zero in Indonesia.


Launch of Consumindful Initiative, A Call to Eat Wiser and Prevent Food Waste

“There is an SDG target to reduce food waste at the retail and consumer level by 50%. Meanwhile, on average in Indonesia, food waste production per individual per year reaches 1-2 quintals per year according to Bappenas data,” said Nita Yulianis as Director of Food and Nutrition Vigilance at the National Food Agency in her keynote speech delivered at this event. She continued, “Integrative and collaborative efforts are needed to reduce food waste production in Indonesia.”

Changes in consumer behavior related to food waste reduction are necessary, as it is known that the majority of food waste is generated from consumption activities. Therefore, Consumindful’s campaign strategy is to encourage consumers to prevent food waste at the household level. The Consumindful initiative is in collaboration with WRAP, a UK-based non-profit environmental organization with experience working on projects related to consumer behavior change. “WRAP is excited to be working with IBCSD again to tackle food shrinkage and waste in Indonesia. Consumindful is an exciting project to support mindful consumption and realize a sustainable future for people and the planet,” said Michael Jones, WRAP’s International Partnership Manager.

The Consumindful initiative is also made possible by the support of the Danish Embassy in Indonesia. “Changing people’s habits to reduce food waste is a difficult thing to do, so innovative approaches are needed to make it happen. The collaboration of IBCSD and WRAP can create a small but impactful strategy through the Consumindful initiative with the support of the Danish Embassy,” said Hanne Larsen, Minister Counsellor for Food and Agriculture at the Danish Embassy in Indonesia. 

Consumindful is a follow-up initiative to an earlier initiative called GRASP 2030 (Gotong Royong Atasi Susut dan Limbah Pangan 2030) which was launched on September 8, 2021. GRASP 2030 is a concrete effort to unite all actors across the food system chain in reducing food loss and waste in Indonesia. A total of 22 actors including companies, associations, and other organizations in the food sector have committed to participate in this movement. This event was also made possible with the support of Kalbe Nutritionals and Nutrifood Indonesia, which are part of GRASP 2030. “Let us take real action through individual and organizational behavior, which hopefully will reduce food waste in Indonesia,” said Cogito Ergo Sumadi Rasan, Chairman of GRASP 2030.

Yogyakarta Cares about Food Waste

Yogyakarta was chosen as the launch site for Consumindful, because it is known as a tourist and student area with people coming from other regions, making food waste handling efforts in Yogyakarta very important. In addition, the Provincial Government of Yogyakarta Special Region (Pemprov DIY) also has a commitment to encourage food waste handling efforts. 

The Provincial Government of Yogyakarta Special Region, represented by Plh. Assistant for Economy and Development, Yuna Pancawati, conveyed the need to consume food more wisely and without leftovers, and underlined that the Consumindful initiative is very important in reducing food waste.

In a panel discussion session attended by stakeholders from government, industry, and academia, the Head of the DIY Agriculture and Food Security Agency (DPKP), Sugeng Purwanto, mentioned that “The DIY Provincial Government has a commitment in handling food waste through Governor Instruction No. 33 of 2021 on handling food shrinkage and waste. In realizing the mandate of the instruction, socialization and education on food waste prevention are carried out in the community as well as studies related to this matter.” Meanwhile, the Head of the DIY Tourism Office, Singgih Raharjo, said, “The DIY Tourism Office has a collaboration program with start-up Surplus that helps distribute excess food in hotels, cafes and restaurants by giving a discounted price on the food sold.”

Solving the food waste problem from various perspectives and sectors needs to be done to ensure the food waste reduction target is achieved. “The industry has a role in reducing food waste by designing products that suit the needs of consumers and support mindful consumption,” said Arief Purwanto Nugroho, Head of Communication & Sustainability, Kalbe Nutritionals. The hospitality and restaurant industry sector, which is one of the actors in the food industry, also needs to take part in reducing food waste. Said by Erwan Sakti, Executive Chef of Platinum Hotel Adisucipto, “The culinary industry can contribute to reducing food waste by conducting proper processing, organizing portions served to consumers, conducting education, and conducting unconsumed food donation activities.”

Apart from the food industry, the role of academia is equally important in carrying out public education functions related to efforts to prevent food waste. “Food waste prevention can be done with various strategies. Academia has a role to play in developing food distribution platforms, developing food waste processing technology, and educating the public on food waste issues,” said Prof. Dr. Ir. Eni Harmayani, M.Sc., Dean of the Faculty of Agricultural Technology, Universitas Gadjah Mada.

Going forward, the Consumindful initiative will continue to campaign for food waste reduction efforts. Collaboration and support from various parties are needed to realize the goal of a food waste-free Indonesia. Hopefully, more and more people and industries will care about the issue of food waste and take real action in their daily lives.


Nurina Izazi, Communication and Member Relation Manager IBCSD, [email protected], +62-813-3261-4268

RSPO Experts Guide IBCSD Team in Promoting Sustainable Palm Oil to Financial Institutions

The event featured three prominent speakers. The first speaker was Nicholas Hurt, the Global Head of Stakeholder Engagement at RSPO. He provided insights on the importance of stakeholder engagement in promoting sustainable palm oil practices. The second speaker was Imam A. El-Marzuq, the Senior Manager of Global Community Outreach & Engagement at RSPO. He shared his expertise on how to engage with communities to promote sustainable palm oil practices.

Finally, Soo Chin, the Acting Head of Membership at RSPO, spoke about the membership program and how it helps to promote sustainable palm oil practices. The speakers shared their experiences and best practices to help the IBCSD team better understand the importance of sustainable palm oil practices and how to effectively engage with financial institutions to promote them.

Overall, the training aims to equip the IBCSD team with the necessary knowledge and skills to effectively engage with financial institutions and promote sustainable palm oil practices. It will be a valuable opportunity for the team to learn from experts in the field and network with other like-minded individuals.

Kick-Off Meeting for Consumindful: A Campaign to Eat Wiser and Reduce Food Waste in Indonesia

The kick-off meeting was attended by The Head of Food and Agriculture Embassy of Denmark in Indonesia, Hans Ebensgaard Murillo, WRAP International Partnership Manager, Michael Jones, WRAP Project Manager, Claire Turner, and IBCSD team. The meeting involved presentations and discussions about the objectives of the campaign, its implementation progress so far, and the communication strategies used to reach the target audience effectively. One of the project’s highlights is a Ramadan calendar that encourages people to do good deeds during the holy month, including reducing food waste.

Hans commented on the project, saying, “Tackling food loss and waste in Indonesia is a mission we all have, and we can’t wait to see how this project will progress in the future.”

The Consumindful project is an excellent initiative that promotes responsible consumption, especially in food consumption, a crucial aspect of achieving the UN’s Sustainable Development Goals (SDGs) 12.3. With the right education and awareness, consumers can make a significant contribution to reducing food waste and protecting the environment.

Multi Bintang Indonesia Wins Circular Economy Award Through Spent Grain Utilization Initiative

The company’s circular economy program began several years ago, with the utilization of agricultural industry combustion waste and wood processing waste to heat boilers used in the brewing process. MBI has also built biomass facilities and established cooperation to provide electricity from renewable sources. By 2022 MBI has used 64% renewable energy, and they aim to have 100% renewable energy in production before 2025. The company’s commitment to sustainability and innovation has earned it the IBCSI Award in 2022, as The Best Circular Economy 2022 through the Maximizing Circularity Through Spent Grain Utilization program.

The latest initiative of MBI involves “Food Upcycling for the Future”, a collaborative project that aims to process food waste from the brewing process into highly nutritious food products. By partnering with P4G, RE:harvest, and ASEIC, the company aims to supply leftover grains from the brewing process as raw materials to be recycled into flour, which can later be used to make food products such as granola bars, bread, and noodles. This pilot project has the potential to contribute to the government’s target of achieving 30% food waste reduction by 2025, as one kilogram of flour from spent grain is expected to absorb three kilograms of food waste.