To analyse the roles of private sector in the sustainable food system that can support the achievement of SDG 2 in Indonesia, this study uses five commodity samples which are soybean, coffee, shrimp, sheep/ goat (small ruminants), and mangoesteen. The selection of these commodities is based on the price stability, potential market at both domestic and overseas, domestic nutrition needs, and climate suitability, local wisdom and consideration of environmental sustainability. The recommendations of this study touch different aspects of the whole value chain of the selected commodities from production, agregation and procession, distribution and consumption.